Native to
Competitive intel that writes itself
Foil turns the calls and notes already in your Attio into a live battlecard for every competitor you're up against. Every claim backed by a real quote from a real deal.
14-day full trial · No credit card · First battlecards in ~10 minutes
Grounded, not generated. Every claim links to the call it came from — if we can't cite it, we don't say it.
Your competitive playbook is a Notion page nobody's opened since March
Every week your team hears the same objections — "they're half the price", "they've got the integration we need." And every week it evaporates into recordings nobody re-listens to. Reps improvise, deals slip, and the battlecard doc — if it exists — is two quarters stale.
Your calls, turned into a playbook that stays current
Evidence, not vibes
Every objection, feature gap and winning play cites the deal and the verbatim quote behind it. Ask “says who?” — the card answers.
It lives where your reps already work
Battlecards live on Competitor and Deal records in Attio — one click from the deal, not in a tool nobody opens.
Fresh without a full-time curator
A new call mentions a competitor? The card updates itself — win rate, momentum and objections recomputed from your closed deals.
From connect to battlecards in about ten minutes
Connect Attio
One click, view-only access. No CSV exports, no setup calls.
Foil builds from your history
Your existing calls and notes become your first battlecards while you watch.
Your team just… sees them
Cards appear on Competitor and Deal records — and every new call keeps them fresh.
Enterprise CI platforms start at $15,000 a year. And a demo call. And an analyst.
| Enterprise CI (Klue, Crayon…) | Foil | |
|---|---|---|
| Price | ~$15k–100k/year, quote after a demo | From $59/month, self-serve |
| Setup | 3–8 weeks, onboarding team | ~10 minutes, one click |
| Content source | Web scraping + a human curator | Your own calls, notes and deals |
| Where reps see it | Separate portal or plugin | On the record, inside Attio |
| Staleness | Analyst-dependent | Recomputed automatically |
| Trial | None | 14 days, full product, no card |
Your pipeline data stays yours
Plain answers to the questions your ops lead will ask.
- Foil can only view your Attio — it can never edit or delete anything
- Your calls and deals never train anyone's AI models
- Every claim links back to the call it came from, so you can check the receipts
- Disconnect any time and Foil's access ends on the spot
Priced for the whole team, not per seat
Battlecards are for everyone, so Foil charges by workspace — sized by the deals you run. Annual saves 20%.
Questions, answered
The next competitive deal is already on your calendar
Connect Attio now and walk into it with the battlecard you wish you'd had last time.
14-day full trial · No credit card · Cancel in two clicks