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Competitive intel that writes itself
Foil reads the calls and notes already in your Attio workspace and keeps a live battlecard on every competitor you're up against. Every claim backed by a real quote from a real deal.
14-day full trial · No credit card · First battlecards in ~10 minutes
If we can't cite it, we don't say it.
Every claim on a Foil battlecard links to the call, note or deal it came from, so you can always check the source.
Your team already knows how to beat them. It's buried in call recordings.
Every week your team hears the same objections: "they're half the price", "they've got the integration we need". Then the call ends, and it's gone. Reps improvise, deals slip away, and the battlecard doc (if one exists) was last updated two quarters ago.
Foil turns the calls you're already having into a playbook that stays current
Every claim shows its receipts
Objections, feature gaps and winning plays all cite the deal and the verbatim quote they came from. When someone asks where a claim came from, the card can answer.
"their per-seat price is about half yours once you add everyone"
Call · Coastline Labs · Jun 24
On the record, inside Attio
Battlecards live on your Competitor and Deal records, one click from the deal a rep is working. Not in another tab nobody opens.
Competitor record
Meridian
It updates itself after every call
When a new call mentions a competitor, Foil recomputes the card: win rate, momentum, objections and plays, all from your own closed deals. Nobody has to remember to maintain it.
From connect to battlecards in about ten minutes
Connect Attio
One click in the Attio app store gives Foil view-only access. You won't need a CSV export or a setup call.
Foil reads your history
It combs the calls and notes you already have, finds every competitor in them, and builds your first battlecards while you watch.
Cards appear on your records
The whole team sees battlecards on Competitor and Deal records, and every new call keeps them fresh.
Enterprise competitive intel starts at $15,000 a year. And a demo call. And an analyst.
| Enterprise tools (Klue, Crayon…) | Foil | |
|---|---|---|
| Price | ~$15k–100k/year, quote after a demo | From $59/month, self-serve |
| Setup | 3–8 weeks, onboarding team | ~10 minutes, one click |
| Content source | Web scraping + a human curator | Your own calls, notes and deals |
| Where reps see it | Separate portal or plugin | On the record, inside Attio |
| Staleness | Analyst-dependent | Recomputed automatically |
| Trial | None | 14 days, full product, no card |
Your pipeline data stays yours
Plain answers to the questions your ops lead will ask.
- Foil can only view your Attio. It can never edit or delete anything.
- Your calls and deals never train anyone's AI models.
- Every claim carries the verbatim quote it came from, so you can check the receipts.
- Disconnect any time and Foil's access ends on the spot.
Priced for the whole team, not per seat
Battlecards are for everyone, so Foil charges by workspace, sized by the deals you run. Every plan starts with 14 days free. Annual billing saves 20%.
Questions, answered
The next competitive deal is already on your calendar
Connect Attio now and walk into it with the battlecard you wish you'd had last time.
14-day full trial · No credit card · Cancel in two clicks